Free Copywriting Course

Free Business Courses » Copywriting Course

Copywriting Principles

• Definition and How It Works
• The Difference Between Content Marketing and Copywriting
• The Role of Copywriting in Marketing
• Graphic Writing Techniques
• Selling Without Looking Like You're Selling
• Common Copywriting Mistakes

Marketing, Business, and Strategy

• The Research Phase
• Voice of Customer

Psychology of Persuasion

• Psychological Persuasion Techniques
• From Features to Benefits
• Authority
• Specificity
• Reason Why
• Data, Evidence, and Testimonials

Writing Skills

• Write Simply and Avoid Technical Jargon
• How to Improve Your Writing Skills

Copywriting Text Structure

• Headlines
• Introductions
• Structure the Body Using the AIDA Model
• Storytelling
• Call to Action (CTA)
• How to Revise Your Copy
• The Truth About AI and Copywriting

Building a Career as a Copywriter

• How to Create a Portfolio
• A Portfolio Example

From Theory to Practice

• The Best Copywriting Books of All Time
• Exercises