Is Blogging Dead
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"If Google answers questions directly, ChatGPT absorbs and summarizes what it finds on the web, social media platforms penalize external links, and fewer and fewer people have a reason to visit a website, how will a blog build an audience? Does it still make sense to invest years in writing original content, or are we witnessing the slow disappearance of one of the most valuable formats for preserving and sharing knowledge?"
It's incredible how often this text is searched online and how frequently the same question comes up on Reddit.
In reality, it isn't a request for information about blogging, but a genuine fear that blogging as a medium is now finished.
And it's rather disappointing to read so many responses that feed this fear, claiming that yes, blogs are dead and that Google and artificial intelligence killed them.
Let's clear things up and provide an answer based on data, which never lies and is probably the reason you follow my blog.
Short answer: No, blogs are not dead.
But yes, something has definitely changed.
What has changed forever is a certain approach to blogging: writing generic articles to answer questions that a search engine or AI-powered assistant can now answer in a matter of seconds.
Put simply, an article titled "What Is X?" made much more sense when Google primarily functioned as a gateway to websites and users would ask a question, get ten results, and visit a page to find the definition.
Today, all of that information is consumed directly within search results through what are commonly known as Zero-click results, where answers are explained and summarized by artificial intelligence without requiring users to click through to a website.
If your article does nothing more than provide the same definition, why should a user open your blog, sit through endless AdSense ads, and hunt for an answer after ridiculously long and pointless introductions?
If I started writing articles like "What Is Marketing?" or "What Is a Blog?" myself, what purpose would they serve?
No one would read them because Google immediately provides a three-line answer.
I can't help but smile when I hear people say that blogs are dead.
All it took was for an influencer's blogging project to fail and for that influencer to declare that blogs no longer work, and suddenly everyone started repeating the same concern.
But that simply isn't true, and my blog is an example of that.
Today, building a successful blog requires shifting its value away from information that is already available online and toward experience, which is irreplaceable.
An AI model can explain what a strategy is; but it is impossible for that same model to tell the story of what you actually did on a real project, explain why a seemingly sound decision turned out to be a failure, and transform that experience into a method the reader can actually use.
So, what you need to add to your articles is personal experience:
- What you did.
- What happened.
- What worked.
- What didn't work.
- What you learned.
- What it can teach others.
Google clearly emphasizes this importance through its E-A-T framework - Expertise, Authoritativeness, and Trustworthiness - which has now become E-E-A-T by adding an extra "E" for "Experience" to the qualities used to evaluate helpful and reliable content (source: "Our Latest Update to the Quality Rater Guidelines: E-A-T Gets an Extra E for Experience," Google ).
So don't believe everything you read online, because the future of blogging is actually very promising.
In fact, there is an enormous need for blogs written by experts who share their experience online.