AI: Back to Humans
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According to CNBC, some companies that cut staff after betting on artificial intelligence are already reconsidering their decision and reversing course, as in most cases AI has failed to fully replace human labor and the results have fallen short of expectations.
In addition to the emergence of significant quality issues, constant supervision by a more critical and attentive human eye has also proven necessary.
As a result, several companies are rehiring employees or reinstating roles they had previously eliminated, acknowledging that, at least for now, artificial intelligence works far better as a tool to support people than as a complete replacement (source: "Employers Who Laid Off Worker Citing AI Are Already Starting to Regret It," CNBC).
What Entrepreneurs Can Learn from This News
AI Can't Be the Answer to Every Business Problem
It was only a matter of time before large companies started reversing their rushed decision to replace human employees with artificial intelligence.
A rushed decision, certainly, because while it is true that artificial intelligence can save money and, for simpler tasks, even time... at what cost?
You lose the distinctly human ability to have genuine insights and empathize with customers.
I don't know about you, but I would be seriously concerned about buying from a company that has no flesh-and-blood people running it.
It reminds me of those '80s movies where the robot eventually goes crazy and kills everyone.
Don't get me wrong: I'm the first to say that artificial intelligence should be used in businesses.
I was also among the early users who took advantage of my $200-a-month ChatGPT Pro subscription.
Ignoring a tool that, when used correctly, helps save time and work more efficiently would make no sense.
The problem arises when you expect it to do everything on its own.
Take my business blog, for example.
I could easily ask artificial intelligence to write articles like this one for me in a matter of seconds, and the result would most likely be grammatically correct and well structured.
But then my readers read it and ultimately feel that something is missing: the experience that only a human being can share because they have lived it firsthand.
It's well known that AI lacks the kind of spontaneous observation that comes naturally while writing, your own way of explaining things... In short, your own voice.
But I'll let you in on a secret: that's exactly what people are looking for.
By now, it's fairly easy to recognize content written entirely by artificial intelligence because it's filled with flawless sentences and recycled ideas that have become clichés across the web.
These articles are informative, no one can deny that, but five minutes after reading them, you've already forgotten everything.
This happens because people connect much more easily and naturally with other flesh-and-blood human beings, and that makes all the difference (source: "Contextualizing Meaningful Social Interactions and Psychological Well-Being in Everyday Life," Stanford University, Institute for Human-Centered Artificial Intelligence).
Artificial intelligence hasn't lived your story or learned from your mistakes.
It doesn't know what it means to make a difficult decision when payroll is due or when losing an important client could hurt your business.
Those experiences still belong to human beings.
"Back to Humans," Queen sang in 1984, and that song is more relevant today than ever.
The further technology advances, the more valuable the qualities it still cannot replicate become, namely empathy, intuition, and common sense.
Again, we shouldn't fear innovation; on the contrary, companies that reject technology altogether risk being left behind.
We absolutely need to embrace artificial intelligence, but we also need to remember that it's a tool, nothing more.
Think about modern factories, particularly automotive assembly lines.
Today, countless production lines are automated with robots that weld, assemble, and move components.
And yet, there are still people in those factories making sure no machine suddenly decides that installing the steering wheel in the trunk would be a brilliant idea.
A smart entrepreneur can use artificial intelligence to speed up countless tasks without ever giving up ultimate responsibility:
- Customer emails can be drafted in seconds and then reviewed before being sent.
- Marketing campaigns can start with AI-generated ideas, but the message must always reflect the company's authentic identity.
The fundamental point is that none of these outputs should ever be published without human review.
The companies that achieve the best results are those that give their employees better tools so they can focus on decisions that genuinely require experience, judgment, and creativity.
They don't replace people with artificial intelligence.